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Sweet but Psycho zero suicide

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© Licensed to London News Pictures. 18/01/2019. Liverpool , UK. JULIE ROACH and BEN HARRIS , both of whom have lived experience of the detrimental effects of mental health stigma - and support the campaign - in front of the former Littlewoods Building in Liverpool . Ava Max's number one single , Sweet but Psycho , has been criticised by the Zero Suicide Alliance (ZSA), a suicide prevention campaign group . In an open letter to the pop star and UK broadcasters , co-signed by Liverpool Mayor Steve Rotherham and Luciana Berger MP , the ZSA say the song's lyrics and the video's imagery reinforce negative perceptions about people with mental health issues and undermines their effort to combat stigma , which can prevent suicidal people from seeking help , with potentially life-threatening consequences . Photo credit: Joel Goodman/LNP

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LNP_AvaMaxSong_JGO_19.jpg
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©2019 Under licence to London News Pictures +44 208 088 1155 press@londonnewspictures.co.uk
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londonnewspictures.co.uk
Contained in galleries
© Licensed to London News Pictures. 18/01/2019. Liverpool , UK. JULIE ROACH and BEN HARRIS , both of whom have lived experience of the detrimental effects of mental health stigma - and support the campaign - in front of the former Littlewoods Building in Liverpool . Ava Max's number one single , Sweet but Psycho , has been criticised by the Zero Suicide Alliance (ZSA), a suicide prevention campaign group . In an open letter to the pop star and UK broadcasters , co-signed by Liverpool Mayor Steve Rotherham and Luciana Berger MP , the ZSA say the song's lyrics and the video's imagery reinforce negative perceptions about people with mental health issues and undermines their effort to combat stigma , which can prevent suicidal people from seeking help , with potentially life-threatening consequences . Photo credit: Joel Goodman/LNP