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Sweet but Psycho zero suicide

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© Licensed to London News Pictures. 18/01/2019. Liverpool , UK. ZSA co-founder , JOE RAFFERTY , with a copy of the letter . Ava Max's number one single , Sweet but Psycho , has been criticised by the Zero Suicide Alliance (ZSA), a suicide prevention campaign group . In an open letter to the pop star and UK broadcasters , co-signed by Liverpool Mayor Steve Rotherham and Luciana Berger MP , the ZSA say the song's lyrics and the video's imagery reinforce negative perceptions about people with mental health issues and undermines their effort to combat stigma , which can prevent suicidal people from seeking help , with potentially life-threatening consequences . Photo credit: Joel Goodman/LNP

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LNP_AvaMaxSong_JGO_03.jpg
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©2019 Under licence to London News Pictures +44 208 088 1155 press@londonnewspictures.co.uk
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londonnewspictures.co.uk
Zero Suicide Alliance ZSA mental health stigma suicide prevention pop talktome blue monday bluemonday brewmonday brew monday thebigbrew the big brew charts hit Mersey Care MerseyCare England UK GB United Kingdom Great Britain copyright Joel Goodman
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© Licensed to London News Pictures. 18/01/2019. Liverpool , UK. ZSA co-founder , JOE RAFFERTY , with a copy of the letter . Ava Max's number one single , Sweet but Psycho , has been criticised by the Zero Suicide Alliance (ZSA), a suicide prevention campaign group . In an open letter to the pop star and UK broadcasters , co-signed by Liverpool Mayor Steve Rotherham and Luciana Berger MP , the ZSA say the song's lyrics and the video's imagery reinforce negative perceptions about people with mental health issues and undermines their effort to combat stigma , which can prevent suicidal people from seeking help , with potentially life-threatening consequences . Photo credit: Joel Goodman/LNP